Optyco came to us to improve their internet rankings, presence on the web and gain more customer enquiries to get more work. They also needed setting up and the management of a pay per click campaign.
We began Search Engine Optimization by working with the client to focus on the relevant search terms. These needed to be specific for the business and also specific to who the target audience are.
We then began the SEO work by adding relevant back end meta. This is meta descriptions, meta titles, meta keywords and alt tags.
We further enhanced the SEO for the website by working on the website content. Content needs to reflect the search terms and relevance of each page.
We then proceeded to set up a pay per click campaign relevant to the business and the area of the UK. This involved using key terms which were researched on the keyword planner of Google. On a monthly basis we managed this PPC campaign.
Finally we worked on the Search Engine Optimization on a monthly basis to keep the rankings at their best. This is done by updating the website content and tweaking the back end meta data. This also included adding testimonials, photographs and news to the website.