We began SEO work by liasing with the client to focus on the relevant search terms. These needed to be specific for the business and also on who the target audience are.
We then began the SEO work by adding relevant back end meta. This is meta descriptions, meta titles, meta keywords and alt tags.
We further enhanced the SEO for the website by working on the website content. Content needs to reflect the search terms and relevance of each page. We worked closely with the customer to get news and latest project information inputted to the website. New content is key when working to increase your rankings on the web.
Finally we worked on the Search Engine Optimization on a monthly basis to keep the rankings at their best. This is done by updating the website content and tweaking the back end meta data. This also included adding testimonials, news, photographs and staff updates to the website.
Search engine optimization (SEO) is the process of affecting the visibility in the search engine's "natural" or un-paid ("organic") search results. This visibility is for the chosen terms that matter to your prospects and is very specific. The order of keywords matters as does whether the term is plural, adding ‘s’ on the end of a term can give a different result.
Anyone can get to number 1 on Google if the terms are specific enough, I am sure we could get “left handed blue widget for wheelbarrow Basingstoke” to the top but who will ever search for it? It important that we work with you to identify your prospect’s needs.
There is a simple algorithm: the more relevant the search engines find a website, the higher up the results it will appear and the more visitors it will receive.
This is only half the battle!
Same high quality website SEO
Good visual impact