We began search engine optimisation on this project by working with the client to focus on the relevant search terms. These need to be specific for the business and the target audience.
SEO work commenced by adding relevant back-end metadata. This included meta-descriptions, meta-titles, meta-keywords and alt-tags.
We further enhanced the SEO for the website by working on the content. Content needs to reflect the relevant search terms of each page.
Further to that, we set up a pay-per-click campaign relevant to the business and the area of the UK. This involved using key terms which we researched on Google’s keyword planner. On a monthly basis we managed this PPC campaign.
Finally, we worked on the search engine optimisation on a monthly basis to keep the rankings at their best, by updating the website content, adding testimonials, photographs and news and tweaking the back end metadata.
I would like to take this opportunity to say that the quality of service offered by WebManagement (UK) Ltd has been first class and highly impressive. Every aspect of their service has been beyond reproach and every member of staff has been courteous, polite and reliable.
Barry Wolstenholme Owner - CCAS Ltd';