We began search engine optimisation on this project by working with the client to focus on the relevant search terms. These need to be specific for the business and the target audience.
SEO work commenced by adding relevant back-end metadata. This included meta-descriptions, meta-titles, meta-keywords and alt-tags.
We further enhanced the SEO for the website by working on the content. Content needs to reflect the relevant search terms of each page.
Further to that, we set up a pay-per-click campaign relevant to the business and the area of the UK. This involved using key terms which we researched on Google’s keyword planner. On a monthly basis we managed this PPC campaign.
Finally, we worked on the search engine optimisation on a monthly basis to keep the rankings at their best, by updating the website content, adding testimonials, photographs and news and tweaking the back end metadata.
As a very small business with a limited budget, but by the nature of our business have the need for a very good web site, the choice of who to use for our new site was crucial. I commissioned WM-UK to re build my web site in such a way that i could add and amend content easily and without compromising the design element that had been approved. The look of the site had to stay the same even with my clumsy and limited working knowledge. Also, as photographers the images on the site needed to be the key element in the design and for ease of use in amending and adding to the collection. I now have a portfolio that is easily divided into the different areas of expertise and browsed by potential clients simply and most importantly, quickly. This has been so successful that the site is now twice the size it was when I started and has been responsible for a significant increase in business, paying for itself many times over. We now have clients in areas that we would never have considered reaching in the past. In view of this, I never have any hesitation in recommending WM-UK to anyone who asks regarding ours or their own web sites.
Roger Barcham Owner - BMS Imaging';