We began search engine optimisation on this project by working with the client to focus on the relevant search terms. These need to be specific for the business and the target audience.
SEO work commenced by adding relevant back-end metadata. This included meta-descriptions, meta-titles, meta-keywords and alt-tags.
We further enhanced the SEO for the website by working on the content. Content needs to reflect the relevant search terms of each page.
Further to that, we set up a pay-per-click campaign relevant to the business and the area of the UK. This involved using key terms which we researched on Google’s keyword planner. On a monthly basis we managed this PPC campaign.
Finally, we worked on the search engine optimisation on a monthly basis to keep the rankings at their best, by updating the website content, adding testimonials, photographs and news and tweaking the back end metadata.
We worked with Web Management UK to design and relaunch our web presence. This included hosting, design and ongoing day-to-day management. With their expert help they took us from a very poor start-up position to a professional, well positioned and successful site. More importantly the journey was fun, interactive and engaging. The design phase was excellent and the execution fast and flawless. They provided a true partnership experience and excellent support. I highly recommend their services.
Manson Garrick Owner - HCS Risk Partners';